Vizu Corporation Pope 6.75 million dollars in financing capital
Brand Lift with Click-through rates as real-time Metrics for Online Brand Advertising
San Francisco, California, 2, 2009-Vizu Corporation (www.vizu.com), San Francisco-based company that provides a platform for online brand advertising effectiveness metrics, announced today the completion of 6 USD.75 M round of funding team by iNovia capital and Greycroft partners with participation from existing investors, including Draper Fisher Jurvetson and Esther Dyson.
CEO's Vizu, Dan Beltramo, enter "Demand for our online brand advertising metrics system is growing rapidly throughout our entire customer base with the considerable growth in social media and video advertising."Mr. Beltramo continued, "We will use new funding to further strengthen our technology and build our sales and customer service organizations."
Vizu Ad Catalyst's Platform is used by hundreds of the world's best brands to their efforts, advertising effectiveness measurement brand online in real time. For years the main brand advertisers are known, they would have to increase online ad spending to get in front of audiences that have been migrated away from traditional media outlets.
Brand Advertisers have disable on-line advertising due to concerns about effectiveness and inadequate measurement systems, which are relics of online direct response marketing tactics. Now, when the Vizu is to establish Brand Lift as appropriate, daily metric for online advertising, brand marketers are increasingly confident that the systems in place effectively and efficiently manage their digital media advertising.
Because of the new common currency communication between advertisers and their partners in the ecosystem of digital media (creative agencies, media buying agencies, online publishers and ad networks online) is a new level of cooperation achieved much like sklepow direct response advertising online. Now all the parties involved in the performance of online brand campaigns may be on the same side of unifying their around a common, well-defined objective branding, major efficiency new achievement.
John Elton iNovia Capital voluntarily, "traction that Vizu has reached over the past year is exceptional and talking to his best in class technology and subtle understanding what brand advertisers and their partners need to best take advantage of digital media".
Ian Sigalow Greycroft Partners added, "we always look to foster innovative technologies, which have competence to enable digital media in order to achieve its full potential.By rapidly becoming the gold standard in real-time online brand advertising measurement, Vizu is helping to make digital media mainstream brand building plans.
About Vizu Corporation
Vizu Corporation (www.vizu.com) specializes in measuring the effectiveness of digital media branding campaigns.Vizu operates with the brands, advertising agencies and media, online publishers and ad networks to improve effectiveness and efficiency of online brand creation. Vizu is a privately owned by WR Hambrecht, Draper Fisher Jurvetson, Greycroft partners and iNovia Capital, as well as Angel investors including Ron Conway, Esther Dyson.
About iNovia Capital
iNovia provides risk capital for entrepreneurs who transform innovation in successful company team consists of experts in the sector of information technology, life sciences and clean technologies. Additionally WANs iNovia's industry and academic partners provides portfolio companies with unique access to intellectual. 165 M $ iNovia has under management across two seed and early stage funds. for more information visit www.inoviacapital.com or follow iNovia on neighborhood in http://twitter.com/inovia
About Greycroft Partners
Greycroft Partners is a venture capital partnership formed to invest in promising digital media companies, including both business and consumer focused. With offices in New York and Los Angeles Greycroft uses extensive network media and technology industry connections to help their portfolio companies gain visibility, build strategic relationships and successfully bring their products to market.
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CONTACT:
For Vizu
Jeff Smith
pressinquiries@vizu.com
415: 362: 8498 Ext. 205
For iNovia Capital:
Tara Pellegrino
tpellegrino@inoviacapital.com
514: 982: 2251 x 300
For Greycroft
Mary Gallivan
212 756-3508
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