Wednesday, October 13, 2010

Industry veterans Haresh Tharani and Michael Setola Post venture with John Bartlett to design exclusive Collection for Bon-ton Stores

NEW YORK, October 5/PRNewswire/--Tharanco Lifestyles, LLC today announced the signing of a license agreement and the design of the stores Bon-ton, Inc.  Under the agreement Bon-ton will partner transferring designer John Bartlett for the exclusive private label collection men's clothing and accessories.

Led by Haresh Tharani and Michael Setola, Tharanco Lifestyles is brand management, design and operating company that, through acquisitions or strategic partnerships with emerging and established brands, provides a platform for international and domestic, Lifestyles Tharanco Greg Norman Collection has expanded its reach the consumer in the United States, signed the new product license and added additional international distribution partners.  

"The partnership with Tharanco Lifestyles gave me and the operational and financial support needed to take My perspective design to the next level of confidence.  I'm thrilled to take on this new opportunity, "said John Bartlett.

Michael Setola, President and CEO of Tharanco Lifestyles, said, "John is one of America's brightest talents.We are proud to be partners with John and very excited about the role we have in bringing together the Bon-ton and John Bartlett. this partnership represents an emerging business model to the developer to mass consumer products. "

"John Bartlett epitomizes the ideals of core Tharanco Lifestyles will be based on the type of transaction. Our strong financial position coupled with deep industry experience and relationships are the Foundation for our future growth," said Haresh Tharani, Chairman.

Line John Bartlett will be available for Autumn 2011 and will include an extensive collection of separates cohesively designed to create building blocks for male wardrobe. Men find that original aesthetic Bartlett brings to its high-end collection, such as customizing, classic men's dress furnishings and separates, will be available in its brand for Bon-ton. Collection is started with a media and marketing and personal appearances by John Bartlett.  

About Tharanco Lifestyles, LLC

Industry veterans Haresh Tharani and Michael Setola created Tharanco Lifestyles, LLC in 2009 with the acquisition of Greg Norman Collection.Partnership offers emerging and established strong brands and we are promoting operation platform with deep experience in the apparel supply and Brand, building on national and international markets.

About John Bartlett

Within the last 15 years, John Bartlett has personally, one of the leading designers in America.Raised in Cincinnati, Ohio, John attended both Harvard University and the Fashion Institute of technology, where he trained as a menswear designer Throughout his career, John. has received many prestigious awards including two awards from the Council of fashion designers of America (CFDA) and designer of the Year Award by the American Association of Footwear and apparel. in addition to its concentrator collection John Bartlett, John served as Director of creative Italian brand of Byblos, American luxury brand, and more recently for Ghurka Claiborne brand by John Bartlett. his work has been recognized in top magazines, including Esquire, GQ and details John also serves on the Board for its flagship store CFDA is located in the West Village New York City.

About Bon-Ton Stores, Inc.

Bon-Ton Stores, Inc., main office in York, Pennsylvania and Milwaukee, Wisconsin, 277 houses, which includes 11 galleries, furniture, 23 States in the Northeast, Midwest and upper Great Plains at the Bon-ton, Bergner 's, Boston Store, Scott Carson Pirie, South Australia, elder Beerman, Herberger 's, Younkers and nameplates with and in Detroit, Michigan, on the nameplate Paris magazines offer a wide range of national and private brand of fashion and accessories, clothing for women, men and children, as well as cosmetics and equipment for House for further information please visit the investor relations section of the website company for http://investors.bonton.com.

SOURCE Tharanco Lifestyles, LLC


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